The Psychology Behind Mobile Pocketbook AdoptionIncentives and rewards such as discounts, cashback and commitment factors can be powerful motivators for mobile wallet fostering. Nonetheless, the precise aspects that drive mobile purse adoption are still a mystery.Using the stimulus-organism-response (S-O-R) theory as an academic basis, this study c

The Psychology Behind Mobile Wallet AdoptionRewards and rewards such as discounts, cashback and commitment factors can be powerful incentives for mobile purse fostering. However, the exact factors that drive mobile wallet fostering are still an enigma.Utilizing the stimulus-organism-response (S-O-R) theory as a theoretical basis, this study analyze